Chiropractic and the Wellness Paradigm

For years we have watched as the chiropractor has struggled to position themselves in the wellness world.  There is no doubt that the current healthcare trend is to move towards wellness and preventative measures.  However, the chiropractor has struggled to find their place in this emerging environment.

At first we tried to position the monthly adjustment as a wellness concept.  However, as the wellness industry continued to grow and develop our message was quickly diluted by the overwhelming amount of competition for a piece of the wellness pie.

Furthermore, our history and oftentimes-schizophrenic image in the public eye has hindered our ability to convince the public that a monthly adjustment is an important aspect to wellness care.  It finally seems that our decision to become pain oriented in our approach and adopt a therapeutic paradigm has cost us dearly in the wellness arena.

Our next attempt at “wellness” was to attempt to maintain our chiropractic identity but wear “wellness” clothes.  We created “wellness centers” by brining in nutritionists, massage therapists, acupuncturists, naturopaths, etc. into our offices.  This was well received in some circles, but for many this did not change the fact that chiropractic was still not considered to be a part of the wellness paradigm, just simply another add-on struggling to move up the hierarchy of wellness care delivery.

Primary Wellness Care Provider

Rather than position ourselves as another tool in the wellness toolbox, chiropractors need to begin to look to becoming Primary Wellness Care Providers in the public’s eye.  Medical doctors have a stronghold on the allopathic, therapeutic approach and are struggling to take a hold of the wellness paradigm as well.  The good thing is that the public is not buying it!

So, as we enter into the turbulent world of national healthcare reform, we would like to suggest a shift in thinking on the part of the chiropractor.  It is time for us to have a vision that goes beyond our current third-party payer system of symptom relief.  Who will emerge as the wellness leader?

If we desire to be known as “Primary Wellness Care Providers”, we first must move beyond the idea of getting an adjustment a month as wellness.  We all know that wellness encompasses so much more than a monthly adjustment.  It is not correct to say that you can get adjusted once a month and then sit on the couch all day and eat potato chips and pretend to be well.

Next, we must assert our education and academic standing in order to provide clarity to our patients about the essential ingredients to living a healthy wellness lifestyle.  We have the education to be able to diagnose and identify most healthcare issue and to recommend the appropriate interventions whether they are traditional medically based approaches or complimentary and alternative interventions.

This approach has been attempted by many chiropractors with some degree of success.  However, we must also understand that making recommendations does not necessarily mean that we must also be the providers of their alternative interventions.  We can learn a lot from the vertical healthcare model used by the allopathic providers.  The General Practitioner serves as the Primary Healthcare Provider.  This means that they diagnose the patient’s condition and make recommendations as to any additional care that may be indicated.  They make the appropriate referral, but do not necessarily have to administer the care in order to maintain their level of respect and esteem in the patient’s eye.

So, how do we manage to position ourselves in the ever-growing wellness arena?  At Kaizen Wellness we have developed a tool that will be instrumental in positioning the chiropractor at the forefront of the wellness revolution in the form of an interactive online wellness platform.  This technology has been utilized successfully in the corporate world to deliver wellness concepts to employees and is now ready for use with chiropractic patients.

Some in our field have called this new technology the “Online Wellness Operating Platform” for the chiropractor.  The system will allow you to manage all of your patient’s wellness needs through an online interface that virtually runs itself!  The benefits to practice are many… you will see increased referrals, increased compliance and increased collections.  These are the three essential metrics to creating a profitable chiropractic business.  Therefore, the system will not only deliver better results for your patients’ health, but will also pay for itself as your practice grows.

Learn More?

Want to learn more about how we can help you become a “Primary Wellness Care Provider”?  Join us this Thursday, for a live webinar at 9:00 EDT.  To learn more and to register,

Next Friday, September 11^th, will see the official debut of Kaizen Wellness, the much-awaited online wellness platform designed for the chiropractic practice.

| SEMINAR IS IN THE PAST | (link disabled)

Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/490039291

For over a year we have worked with some of the biggest names in the wellness world and have paired them with some of the brightest minds in the software industry in order to develop the world’s first online wellness platform for the chiropractor!

Kaizen Wellness will:

Position you in your community as a true wellness leader – Your patients will know where you fit in as a chiropractor in their regular wellness program – The Primary Wellness Care Provider

Increase patient compliance – Automate your monthly internal marketing engagement strategies.  Reward and incentivize positive change!

Increase results – Partner with the Wellness Institute at Life Chiropractic College West to deliver the most up to date wellness advice and information to your patient base!

Increase collections – Increase back-end sales by utilizing a completely automated delivery system to make recommendations and close sales of additional wellness products and services.

Increase referrals – Allow your patients to engage in online discussion forums and challenges, which will broaden your reach in your community and position you as the source for wellness oriented information.

All of these benefits for your practice with very little additional work on your part!  Kaizen Wellness is designed to engage your patients on a daily basis and encourage and motivate them as they work towards their healthcare goals.

Want to learn more?

Be the first to see Kaizen Wellness in action!  Join us for a one-hour webinar on Friday, September 11^th at 12:00 pm EDT.  This exclusive first-look is reserved for the first 30 people who respond.

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DO NOT MISS THIS OPPORTUNITY! You can be the first chiropractor in your area to utilize today’s latest technology to have a completed automated wellness program for your patients.  We will see you Friday!

Title: Grow Your Practice Through Wellness Automation by Kaizen Wellness

Date: Friday, September 11, 2009

Time: 9:00 AM – 10:00 AM PDT

After registering you will receive a confirmation email containing information about joining the Webinar.

Look forward to seeing you there!

Let’s Get Started

Let’s Get Started

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Next Webinar : Introducing Kaizen Wellness

Date : Thursday, July 22.  8-9am Pacific Time

Kaizen Wellness in an Internet-based wellness platform designed to enhance and maximize your patients’ access to vital wellness strategies, tools and information, especially in between office visits.  The Kaizen Wellness experience begins with a comprehensive assessment of the six dimensions of well-being.  This provides the patient with an overview of their strengths and weaknesses, which allows them to set and track relevant goals as well as receive additional information and resources as determined by their doctor.

Connect Your Patients To Wellness

Dramatically improve the overall health of your practice by connecting every one of your patients to the wellness resources that you have defined.              By so doing your practice will experience an immediate increase in sales of the varied products and services that support your wellness programs.  Kaizen Wellness features built-in behavioral tools to promote change along with unlimited access to a Certified Health Coach.  Patients will stay engaged through regular challenges issued to motivate and stimulate participation in various in-office programs.

Be A Part of History

Kaizen Wellness is currently in Beta Release.  This means that the entire platform is fully functional and we are making minor adjustments over the next few months in an effort to maximize the patient experience.  We are allowing 30 clinics to participate in the Beta Release before we move into regular licenses.  As a Beta Release participant you will receive full access to the platform and can begin to optimize your practice experience immediately.

The Beta Release will be offered at a substantial discount as compared to our regular offering.  In return, all we ask of you is to provide us with your feedback.  We will have regular electronic surveys that will help is incorporate your feedback into the final version of the product.

The Beta Experience

Kaizen Wellness is completely built out and very functional.  What is left is all the little nuances that will make the user experience simple and elegant.  The beta member will receive huge discounts in exchange for valuable feedback.  When kaizen is fully released there will be a configuration and customization fees starting at $1000-2500 and monthly fees of $499.  As a beta member we will wave the configuration and customization fees and lock in a rate of $299 for 1 year after full release.

Click here to get started…