Return on Investment
The Bottom Line
We all know that there are three fundamental ways to grow your practice. You can attract more new patients, you can keep them longer or you can increase the costs for services. Kaizen Wellness has been carefully developed so that you can optimize all three levels in order to achieve exponential practice growth! More new patients that stay longer (increased PVA) and who pay more (increased OVA) will reflect itself in more net income for the doctor.
Attract More New Patients
We have all heard that “membership has its privileges”. This is now true even more than ever for the new patients who choose to come to your office. By implementing Kaizen Wellness you will now be able to better market your practice and position yourself as a true Wellness Center. Beyond a simple class or instructor here and there, you will now be providing your patients with a comprehensive wellness experience without all of the headaches and overhead that go with bringing in other providers.
Your patients will immediately see the benefits of the platform and will be thankful for the results they are seeing. By providing them the resources to be successful in their efforts, such as a Certified Health Coach, they will be quick to share their experiences with others, leading to an endless source of referrals for your practice.
Keep Current Patients Longer
We are all familiar with the challenges of motivating our patients to maintain their levels of commitment and enthusiasm beyond the initial phases of care. Most new patients drop out of care after the first phase of care when their frequency of visits is reduced. Less visits results in less contact which can often times result in a drop in patient motivation and compliance.
Kaizen Wellness bridges that gap between visits by constantly bringing your patients back into contact with you through the online interface. Their wellness experience is managed on a regular basis and reinforced through the various channels afforded to them such as the challenges, the discussions and the pursuit of their goals.
Increase Sales of Products and Services
Some patients report that when they go to the chiropractor they feel overwhelmed by the choices that they need to make as they begin care. The many marketing messages we offer our patients during their first visits can often lead to a patient dropping care or disengaging from the experience.
Kaizen Wellness will allow for you to do what you do best… being a chiropractor! The system will allow your additional products and services to be targeted and offered in a timely fashion when the patients themselves have expressed a need or desire for them.
This feature is especially important for those doctors who are attempting to increase their “back end sales” but feel that they are compromising their chiropractic integrity by offering these products in their offices. Many doctors do not dispute the value of these additional products or services but are looking for a level of separation from the chiropractic experience
No matter where you stand philosophically, Kaizen Wellness will allow you to broaden your scope of products and services. Furthermore, you will save time in the adjusting room utilizing targeted recommendations made over the platform. Finally, you will save money by being able to limit inventory and management of your products and services by moving them into a virtual world.